Maureen Johnson - MANIFESTO
Feb. 25th, 2011 01:12 pmMaureen Johnson writes about marketing yourself as a writer vs. making friends and being:
I like the cut of her jib.
I think the divide is pretty basic. I think there are people out there who see the internet as a way of employing the same old techniques of SHILL, SHILL, SHILL. A hundred years ago, they would have rolled up to you in a wagon, shouting about their tonic. Fifty years ago, they would have rolled their vacuum cleaners up to your door.
The other side, the side I am on, is the one that sees an organic internet full of people. Sure, when I have a book come out, I will often say, “Please, could you buy a copy? I need to buy food and post-it notes and hamsters.” But in reality, I wouldn’t suggest it if I didn’t think you would like it. I have a lot of fun writing my books, and hey, if you can buy one, great! I think it’s just as great if you take it out of the library. I write because I actually like doing it, and through some miracle of science, I get paid, so wayhay!
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MY POINT IS . . . it’s early days yet on the internet, and lines are being drawn. We can, if we group together, fight off the weenuses and hosebags who want to turn the internet into a giant commercial. Hence, the manifesto. It goes something like this:
The internet is made of people. People matter. This includes you. Stop trying to sell everything about yourself to everyone. Don’t just hammer away and repeat and talk at people—talk TO people. It’s organic. Make stuff for the internet that matters to you, even if it seems stupid. Do it because it’s good and feels important. Put up more cat pictures. Make more songs. Show your doodles. Give things away and take things that are free. Look at what other people are doing, not to compete, imitate, or compare . . . but because you enjoy looking at the things other people make. Don’t shove yourself into that tiny, airless box called a brand—tiny, airless boxes are for trinkets and dead people.
I like the cut of her jib.